while working in the office today, I have fielded many phone calls wondering, well, I know what they mean is "when is Mass today."
how they word it though, is fascinating...
"When can we get ashes today?"
"Are you offering a service with ashes tonight?"
(I wish I could remember more specifics)
(not a single: "what time is Mass today?")
I was even sitting in the church, praying, this afternoon and someone wandered in... wondering something about "where's the ashes we can put on ourselves?"
It was probably a good thing I couldn't think fast enough to give him an explanation of how horribly theologically incorrect that question was. (I just shrugged and told him he "had to" come to Mass at 7 to "get ashes.")
I've heard or read it said somewhere, that aside from Christmas and Easter, the other favorite times for Catholics to come to Mass is Ash Wednesday and Palm Sunday...because they "get something."
(also, of course, the reason that so many people in poorly-catechized churches leave right after receiving Communion...because, well, they've "gotten" something, so therefore they must have fulfilled their obligation!)